McDonald’s Happy Meal

Tech Lead

A banner and micro-site campaign commissioned by Tribal DDB Paris: McDonald’s popular mascot “Happy” flies through a series of themed worlds; guided by the user Happy avoids obstacles, collects gadgets and lands into an Happy Meal engaging the user into a voyage into the web.

The site streams H264 data using Flash Player 10 built-in hardware acceleration, ensuring a smooth playing experience for kids and grown-ups.

Credits

Agency: Tribal DDB Paris
Brand: McDonald’s
Tech Lead: Daniele Pelagatti
Art Direction and Design: Alex Jenkins
Producer: Fred Chack
Developer: Andrea Giuffrida
Interactive Production Company: UNIT9 Florence